Cover screens for g.co/BlackHistoryMonth, the destination of the Most Searched campaign. After landing on a short description of the project, users are presented with a collection of Most Searched people and events. The images in the background scroll slowly by default. Hovering any of the images displays its associated most searched term. In the above example, the Rosa Parks and the pivotal role she played in Montgomery bus boycott is the most searched boycott of all time.

The next section of the site features a scrollable carousel of most searched terms. Clicking or scrolling to any term highlights it, displays an associated image, and reveals additional details about the person, place, or event that is, in fact, the most searched. Above, a still of the site displaying the most searched speech of all time: Dr. Martin Luther King Jr.’s “I Have a Dream.”

On desktop, images are cropped to horizontal or vertical aspect ratios and alternately display aligned to the top left and right of the screen. Contextual information is consistently displayed on the bottom left. The most searched terms appear in a centered carousel.

Above: side by side comparison of the final editorial design (left) and the same screen from the first ever pitch materials (right).

In phase II of the build, individual reports will be readable on the site (userswill no longer need to be linked out to Google Docs). The above image shows what reading a report might look like.

The above two images represent inspiration for the overall design of the Most Searched editorial. Above left is a still from Solange’s takeover of Black Planet for her ablum When I Get Home. Above right is a design I produced during the preliminary design phase of 2019’s Google Year in Search interactive website. The Most Searched editorial uses an interaction paradigm I initially designed for a Year in Search editorial concept.

In its original form, the editorial had an emphasis on incorporating artifacts from Google products into the user experience. In the above example featuring Serena Williams (the most searched tennis player), the editorial displays a onebox containing her most significant recent match statistics.

In the above example featuring Barack Obama and Kehinde Wiley (the most searched portrait), contextual information about the significance of the portrait is paired with cameo-like videos of Barack Obama himself answering questions related to the painting.

In this final example of how the editorial could incorporate artifacts from Google products, Whitney Houston’s feature (the most searched anthem in history) is paired with a YouTube video of Houston singing the star-spangled banner.